Media Audiences - Television in 2018


Watching Television

Viewers around the world watch television from the comfort of their own homes. Television is a popular form of entertainment therefore TV series are in high demand. Consumers by into brands, write, review and explain to others what series are about especially they enjoyed it. Justifying profits from TV series is measured in a variety of ways. This includes measuring online metrics and mentions. This article explores media audiences theory (Stuart Hall) in 2018, particularly in Britain as a template for global audiences perhaps in different language's or accents.

Stuart Hall theory on Media Audiences

Stuart Hall a lecturer from Birmingham in the 1980's wrote a book about Media Audiences. Thing's have changed with the Internet and the new pay walls. Television's have become digital and have more built in device's to observe viewing behaviours. I sure you agree as valid as this subject is in cultural and media studies it's high time we took an up to date look at this subject in 2018. We want to know who is watching what and how this works in a cost effective way. We do this by outlining current forms of viewing and how long does good TV series last. Also we speculate on influence of the mass television media to drive interest in this ongoing theoretical topic.


Mass Production of TV programme's

This decade we have seen series after series remade around the world. These sorts of televisual transactions have indicated how productive this industry can be. Branding is another topic worth noting since culturally a good written series is transferable all around the world. Equally viewing is treasured by many cultures other than natives of the United Kingdom living in other countries. Understanding the chain of investment's in television you should at the end of this article be able to follow the trail and connect the dots right up to mass media outlets who invest in these sorts of things.


Times of broadcast / Before and after the watershed

Traditional channel's follow rules that Internet viewers need not know. Age rule's for example differ, age of consent for example corresponds with all these difference's culturally. Equally other countries outside of Britain have other block's of certain things, China and Russia come to mind. Even America has a variety of state laws. In Britain generally before 8pm GMT shows are classed before the watershed and are targeted at younger audience's who are expected to go to bed earlier in the week to get up in time for school.


Online viewing on Netflix, Amazon, iPlay  and Google

These companies have an advantage because they have a better understanding of viewers buying habit's. Behind the scene's they have direct access to the device's viewing habits and times in which various things happen. Tested shows from over the years are sprinkled in with show's they have made themselves which have mirrored on demand needs of members and device holders. Television viewing can be mobiles, laptops, PC's, tablets and wrist watches. Each I am sure top up the information mass media companies have on their audiences.


Genres serving different demographics and viewers

Hybridisation of genre's is much more prominent, just as every country have their own favourite actors. The Internet is a hodge podge of sources; anything from Pinewood, Hollywood, Bollywood to Nollywood. As the population grows more people engage in media products like the television series. Opportunities arise for writers, translators and TV producers to supply and demand this heavily engaged product. This also creates jobs for actors in the show and advertiser's in between series episodes. Locally popularity of series's mushroom out into the mainstream audience's where currencies carry weight. 


Making television show's cost effective

A live audience in the studio helps install in the show an engaged ambience which works particularly well in comedy, reality TV and day time television. They do this for free and interest is raised through good email marketing in a timely manner.

It maybe difficult to get people to watch if all actors are yet unknown unless the show is a well known series. So starting a new show paying unknown artists peanuts is not a good idea, employing well known actors with decent fanbase can really help a series take off.

Reality TV competitions provide food for tabloid media and bloggers. People want 15 minutes of fame to get more followers on Twitter, Instagram, Facebook and LinkedIn. Building portfolio's have been made important as more and more recruitment agents sprout up. This sort of data mining has become as popular as metrics with media audience's.

The best way to cut costs perhaps is location. If you film someplace nice for free, with good lighting you can produce anything. Storytellers can gain from this too when writing for television channels. Also you can film scenes with cheap mobile phones mounted on cheap tripods and selfie sticks.


Branding after a series on Social Media

The show needs an icon, this type of branding really helps. An emphasis on character's, making them larger than life in a world which mirrors cultural realities.

Branding lead well will create a big charge in online memes. Sites like Tumble still daily produce GIF files/ Moving images of TV shows. Instagram gives celebrities opportunities to build there brand. Audiences can bounce of and engage with lucky actors, cast an crew involved around series, films and sound. Live video is also popular on Face box.


Fan base interests to ensure a series continues

Art sites are flooded with images and artists. Writers online have communities where narratives can be developed. The person profile gives films and series a realistic window onto reality. Real people from real characters often unknown to the actual avatar.


Propaganda by rewriting the past, predicting the future and changing perceptions of the now

Television series's that mess with time are often motivated by current changes in consciousness. In time they may want to portray the past in a current way from a group of people's way of thinking in order to feel comfortable in a changing world of prejudice.


Writing stories in episode's

Episode's follow a pattern that repeats in each series. This makes viewers comfortable and breaks down the episode into a singular story with acceptable starts and conclusions. Writers like this sort of thing though timing has been noted as a problem. With Netflix and On Demand series where people can watch the whole series in one blast has helped because each episode can last different lengths of time. This makes writers jobs a lot easier.


The difference between books and televised version's

How many tines have you been impressed by people comparing books to films and visa versa?


Subscriber's, paid viewing, measuring online visitor's

Email is great way for media to draw back viewers. Apps are supplied to keep people engaged within their pockets and satchels. Paywalls give new ways for 'mass media' to keep up with rising popularity of YouTube. There are metrics, then there are metrics. Comedians have always been known to fill their notebooks with purchased jokes.


Physical products like box set DVDs, posters, action figures etc

Stan Lee was a great example of this. Superhero's to some are mythical, which can in the Stan Lee example create icons out of creators. Director Alfred Hitcock did a similar thing. Good jingles starting episodes helps to bind the product. Once something popular is noticed then other shows duplicate. This helps attach a time code to television shows manufacturing.


Theatrical revival's of popular TV shows

The theatre cultivates good acting, which in turn gives actors an attractive skill for being recruited on television series. The funding from movies to television series rises. Television financing is done in house where as movies can now be crowd funded on top of other sponsor's.


Cinema and public TV show screening for crowds

Like a rollercoaster crowd participation is good. Its an environment where relationships are made or ended. Going out the house and travelling to a place of Mecca like the cinema is as important as shops on the high street. Supermarkets still sell popular TV box sets so its nice to see people getting out the house.


Award's for shows and how this helps consumers decide what to consume

By giving awards we get to see people behind the scenes making it all seem possible. People can still go outside, get dressed up and accept or watch other people involved in series's get credited for contribution's. Everybody these days have their own fan club. Some people like storytellers other's may enjoy musical composition's, then there is the Photoshop and video generation who follow who's who in media productions. Extras have interests in propagating shows by getting their family to focus on small scenes where they may or may not appear. Shows can create ripples in costumes, make up and CGI which can last generation's that industries reproduce for fans. Conversation's happen from series which mimmick the work place, The Office is one good example. Crime shows and other services channel popularity in needed government service's that strengthens democracy.


The importance of television in culture

It must be a profitable industry when you see Disney buying out Sky from Rupert Murdoch. I predicted a few years ago cartoons will become a mainstream meme for online avatars of various people. The big screen in door's has reduced costs for large families because they no longer need to go outside to enjoy cinematic experiences for spouse's.


Language, accent's and the Queens English

The derivation of languages around the world is shocking. Equally having every channel adhere to BBC English was an oversight. Every area of Britain deserves a true representative. ITV provides regional news and children's television series before the watershed. After is a lot of American series with far to much swearing. Is understandable why control was pushed but the newer alternatives is more exciting for people like me with an accent.

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